Game On Marketing
FROM PRINT TO... PLANT!
Not so difficult... unless you have a short print run and a very modest budget!
Our project management started with a feasibility study of using analogue, conventional methods whilst pursuing the possibility of re-purposing our in-house digital equipment for the job. Budget proved to be a limitation for the conventional method, but our experimental digital method was perfect. Here's what we did:
We utilised our Xerox 1000 laser printer for printing both sides of 400gsm board (an eye opener as we'd never run stock of that weight through it before); this was both a speedier and accurate reverse printing method compared with using the OCE Arizona flatbed. The laser cutting and perforating was completed on the Esko Konsberg flatbed cutter. The process required a few different blades and functions to perfect the finish.
We delivered the ready-to-assemble printed mailer to GameOn Marketing - they were so pleased with the finished result that they increased the quantity!
We really enjoyed working on this project; so go and make our day by throwing your next marketing project our way!