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American Express

Packs to be proud of

The American Express International Currency Card team commissioned us to rework their Centurion Cardmembers Welcome Packs.

Our aim was to design and create a new pack for American Express to be proud of, reflecting the brand's values, and 'lightening the load' for the business partners, as they found the existing pack bulky to carry to meetings. Whilst the Cardmembers needed to find the documentation aesthetically pleasing, worth retaining for future reference and ultimately encouraging them to enrol in partner programmes.

Meryam Schnieder, who headed the project for American Express, was impressed by our innovative thinking and well documented approach saying, "Wings understood our objectives and we felt in capable hands".

Honest and open dialogue between all parties ensured the delivery of two well-conceived and functional packs. All of the literature adhered to the brand guidelines and was interchangeable between packs, maximising cost efficiencies and further usage.

Each pack comprised an outer mailer, a presentation box or folder, an introductory letter, enrolment forms, benefits and terms & conditions brochures.

The new design's aesthetic appeal was achieved through the mix of ten varying tactile stocks and materials with foil blocking and a neat invisible magnetic fastening.

Meryam was pleased to tell us that American Express, their external banking partners and associated fulfilment houses, all welcomed the arrival of such a well conceived, crafted and desirable item. A pack for Wings and American Express to be proud of!